The Indian Premier League (IPL) continues to be a significant driver of sports merchandise sales in India, with Chennai Super Kings (CSK) captain MS Dhoni playing a pivotal role in this trend. His enduring popularity has led to a substantial increase in demand for Indian Premier League-related fan gear, particularly CSK merchandise.
In This Article:
Dominance of CSK Merchandise
Ravi Kukreja, co-founder of sports and lifestyle brand playR, which partners with teams like CSK, Rajasthan Royals, and Gujarat Titans, highlighted that over 50% of IPL merchandise sales are attributed to CSK. He remarked on the phenomenon, stating, “The stadium becomes yellow whenever Dhoni is playing. I have never before seen this kind of connection between a player with the masses. He is like thunder out there.”
In the previous year, playR sold approximately 120,000 jerseys across five Indian Premier League teams, including CSK, Mumbai Indians, Rajasthan Royals, Punjab Kings, and Kolkata Knight Riders. This year, with partnerships involving three teams, the company aims to surpass that record.
Regional Sales Insights
Sales data reveals strong regional preferences among fans. For CSK, 60% of jersey sales occur in Tamil Nadu, reflecting the team’s deep-rooted fan base in its home state. Similarly, for Gujarat Titans, around 75% of sales are in Gujarat, with the remaining 25% distributed across the western region.
Overall Growth in IPL Merchandise Sales
The merchandising platform FC Shop, operated by FanCode, has reported a two-fold year-on-year growth in Indian Premier League sales from 2022-23 to 2023-24. This surge underscores the escalating enthusiasm for IPL merchandise among cricket fans nationwide.
Availability of Official Merchandise
Fans seeking official Indian Premier League merchandise have multiple avenues to make purchases. Each IPL team offers authentic gear through their respective official websites. For instance, the Chennai Super Kings’ official shop provides a range of products, including the 2025 official match jersey, casual wear, and accessories.
Additionally, platforms like FanCode’s FC Shop offer a diverse selection of authentic IPL jerseys, ensuring fans have access to quality merchandise. Other retailers, such as playR, serve as official merchandise partners for teams like Mumbai Indians and CSK, offering products like the Chennai Super Kings Authentic Match Jersey IPL 2025.
The unwavering popularity of MS Dhoni continues to significantly influence IPL merchandise sales, particularly for Chennai Super Kings. As the IPL grows in stature, the demand for official team merchandise reflects the deep connection between fans and their favorite teams and players. With various platforms providing access to authentic gear, supporters can readily express their allegiance and partake in the vibrant culture surrounding the league.
By – Kartik
