She Makes Each Piece by Hand. Now She Wants the World to Recognise It.

Sulagna Sarkar didn't inherit this craft. She didn't grow up watching someone in her family shape jewellery by hand. She learned it from her friends — a small circle, a shared skill, and somewhere inside her, a quiet but persistent hunger to build something of her own. That hunger had a face — her mother's. Watching her mother run a saree business single-handedly planted a seed in Sulagna: if she can do it, so can I. She didn't want to just study and settle. She wanted to create. She wanted to stand on her own feet. So in 2024, she began. The beginning was anything but smooth. She struggled with the basics — where to source raw materials, how to structure the process, how to turn an idea into a finished product. There were no mentors, no playbook. Just her, her hands, and a willingness to figure it out through trial and error. **The Craft** Sulagna's jewellery spans four categories: terracotta, oxidised, anti-tarnish, and silver replica. Each brings its own aesthetic, its own audience, and its own technical demands — and Sulagna navigates all of them. Every piece takes 40–45 minutes by hand. Raw materials come from Bally, West Bengal. **How the Business Works** Sulagna handles production herself — sourcing, crafting, packing, delivering. Her brand has a home online at sudh.co.in, maintained by her friend and collaborator Dhruba Dey. It is a partnership built on trust: Sulagna makes, Dhruba builds the digital presence. Most sales currently flow through a B2B model — selling to resellers rather than directly to buyers. Her direct reach to end customers is still growing, still being built. Her biggest challenge is not the craft — it is the clock. Balancing college deadlines with production schedules, managing orders while keeping up with academics — it is a daily juggle with no breaks. **What She Is Building Toward** Sulagna believes her designs will take her somewhere. Not just to more sales — but to recognition. She wants people to look at a piece of jewellery and know it is hers. She wants to grow the brand, reach more buyers directly, and carve out a space where her work is seen and valued. For her, this is not just a side hustle. It is the thing she has chosen to stand behind. It is how she is choosing to be known. *"I want people to see my work. I want to build my own identity through it." — Sulagna Sarkar*