In preparation for the new year, individuals and groups worldwide are making a commitment to living sustainably. With the rise of fashion’s impact on reducing consumption and the reality of climate change, this decision has become increasingly common. The focus is on the ‘green is chic’ slogan for 2025, which merges sustainability and fashion.
Despite its role in the global carbon footprint, fashion has been accused of having a detrimental effect on the environment. In spite of this, the automotive industry in major cities such as New York, Paris, and Tokyo is moving towards sustainability due to a surge in demand from environmentally conscious brands and consumers. The demand for sustainability and style is being met by companies through the adoption of organic materials, recycled fabrics, and circular fashion.
Stella McCartney, an innovator in sustainable luxury fashion, highlighted the need for clothing to change. McCartney’s statement reflects the desire among consumers and industry leaders to embrace eco-conscious fashion, emphasizing the importance of using sustainable materials over traditional designs that harmonize with the environment.
Recent studies indicate that nearly 60 percent of millennials and Gen Z consumers favor brands with strong environmental commitments. Sustainable fashion is set to become a market of $150 billion by 2030, with the rise of thrifting and rental platforms, as well as biodegradable materials.
With the increasing popularity of this resolution, advocates for small yet impactful measures, such as choosing eco-friendly brands, recycling old clothes and supporting second hand shops. Moderation by fashion icons and influencers is demonstrating that sustainability is not only about fashion, but also about lifestyle. The goal for 2025 will be to make an eco-friendly and substantial environment for our next generation. An environmentally conscious planet with a touch of flair.
BY – NIKITA
