Innovation and imagination are the keys to fashion jewellery. Rakesh Daing of Elcorp Private Limited does not use precious metals such as gold or silver; instead, brass and stainless steel are extensively utilized. The term “fashion jewellery” is a misnomer since the creations are everyday-use items, where the cost factor plays a significant role. Apart from using traditional beads, the company has embraced new concepts: cloth beads and related accessories are put to good use.
This approach highlights the industry’s evolution from mere ornamentation to functional, affordable style statements. The focus on alternative materials not only reduces costs but also supports sustainable practices by exploring new resources.
Design Team and Global Trends
Elcorp boasts its own design team, many of whom have completed professional designing courses. Additionally, a designer from Greece enhances the team’s competitive edge with a distinct European flair. The company’s design concepts differ based on the cultural and aesthetic preferences of its main markets. For instance:
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European Markets:
Preferences vary among Italians, Spaniards, and the French, despite all being European. This regional diversity ensures that no single design fits all. -
Asian Markets:
The Japanese, for example, prefer sleek designs that offer simplicity and modernity.
These differences underscore the need for adaptive design strategies in fashion jewellery. Tailoring products to meet the unique demands of various international markets is crucial. Elcorp’s major market is Europe, yet Rakesh Daing also sends designs to Japan and China, while the USA accounts for just seven percent of its exports. This diversified export strategy ensures that the brand remains competitive on a global scale.
Step-by-Step Design Process of Rakesh Daing of Elcorp Private Limited
The design process behind innovative fashion jewellery involves a series of clearly defined steps:
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Concept Development:
Brainstorming ideas based on market trends and cultural influences. -
Material Selection:
Choosing alternative materials such as brass, stainless steel, and cloth beads to balance cost and quality. -
Prototype Creation:
Developing initial designs that integrate traditional techniques with new concepts. -
Market Testing:
Gathering feedback from diverse international markets to refine the designs. -
Final Production:
Implementing the designs into mass production while ensuring quality and affordability.
Similar differences are prevalent in the domestic market as well Elcorp’s major market is Europe. Apart from that, Rakesh Daing sends designs to Japan and China while the USA accounts for just seven percent of its exports.
RAKESH DAING
ELCORP PVT. LTD.
