In a significant public health initiative, Prime Minister Narendra Modi has launched a nationwide campaign to combat the escalating issue of obesity in India. During the 119th episode of his “Mann Ki Baat” radio program on February 23, 2025, PM Modi highlighted the alarming rise in obesity cases, particularly among children, and urged citizens to adopt healthier dietary habits, including a 10% reduction in cooking oil consumption.
In This Article:
The Obesity Challenge in India
Obesity has become a pressing health concern in India. Recent studies indicate that one in every eight individuals in the country is affected by obesity, with cases doubling in recent years. More concerning is the fourfold increase in obesity among children. The Lancet study published last year reported that the prevalence of obesity among Indian women rose from 1.2% to 9.8%, and among men, from 0.5% to 5.4%, between 1990 and 2022.
Obesity is associated with numerous health complications, including heart disease, type 2 diabetes, strokes, and respiratory issues. It also contributes to mental health conditions such as anxiety and depression. The Prime Minister emphasized that even minor adjustments to our eating habits can lead to a stronger, fitter, and disease-free future.
Celebrity Endorsements Amplify the Campaign
To maximize the campaign’s reach and impact, PM Modi has enlisted the support of prominent personalities from various fields. He nominated ten influential figures to lead the fight against obesity and promote awareness about reducing edible oil consumption. These nominees include:
- Omar Abdullah: The Chief Minister of Jammu and Kashmir, who highlighted the link between obesity and lifestyle-related health issues.
- Anand Mahindra: Chairman of the Mahindra Group, who emphasized that small changes, like using 10% less cooking oil, can significantly impact health and contribute to a healthier nation.
- Mohanlal: Veteran actor from Malayalam cinema, known for sharing his fitness routines, who joined the campaign to inspire healthier lifestyles.
- Nandan Nilekani: Co-founder of Infosys, who pointed out that reducing edible oil consumption not only benefits health but also strengthens the nation’s economy by cutting dependence on imports.
- Dinesh Lal Yadav ‘Nirahua’: Bhojpuri actor-politician, who accepted the nomination to spread awareness about obesity.
- Manu Bhaker: Olympic shooter, who expressed her commitment to promoting a healthy diet and regular exercise to combat obesity.
- Mirabai Chanu: Olympic weightlifter, who emphasized that small lifestyle changes can lead to significant health transformations.
- R. Madhavan: Renowned actor, who joined the initiative to encourage fans to adopt healthier eating habits.
- Shreya Ghoshal: Acclaimed singer, who pledged to promote the message of reducing oil consumption for better health.
- Sudha Murty: Author and philanthropist, who nominated fellow influential figures to further the campaign’s reach.
These celebrities have been encouraged to nominate ten more individuals each, creating a ripple effect to broaden the campaign’s impact.
Public Response and Further Initiatives
The campaign has garnered widespread support from various sectors. Athletes like Neeraj Chopra and Nikhat Zareen have shared personal experiences and emphasized the importance of a healthy diet and regular physical activity. Union Education Minister Dharmendra Pradhan praised the initiative, noting its role in promoting public health awareness.
In addition to dietary changes, experts recommend incorporating regular exercise into daily routines. The World Health Organization advises at least 150 minutes of moderate-intensity physical activity or 75 minutes of vigorous-intensity activity per week for adults. For children and adolescents, at least 60 minutes of vigorous-intensity physical activity daily is recommended.
By addressing obesity through a combination of dietary modifications and increased physical activity, and with the support of influential public figures, PM Modi’s campaign aims to foster a healthier, fitter India.
By – Jyothi
