[IMAGE : UNI]
To create excitement and build anticipation for the much-awaited third season of the hit global series Squid Game, Netflix India has started a creative outdoor advertising campaign. This is part of Netflix’s plan to connect with India’s large urban audience and generate hype for the new season, which is expected to release later this year.
A Bold Promotional Strategy
Netflix India’s outdoor advertising campaign for Squid Game Season 3 is different from its usual ads on TV and the internet. This campaign uses big outdoor signs like billboards, ads on buses and trains, and displays in busy places like malls, train stations, and airports. The goal is to reach people in cities who might not see online ads but often notice outdoor advertisements.
The campaign uses images that are based on important parts of Squid Game, like the famous red guards, the creepy green tracksuits, and the well-known shapes that represent the dangerous games. These images are put in spots where people can’t help but see them, making sure the show’s logo and pictures stay in the thoughts of people traveling.
Capturing the Indian Audience
India, with its young and tech-friendly population, has rapidly become one of Netflix’s biggest markets, and Squid Game has gained huge popularity there. With the new season coming soon, Netflix India wants to build a stronger bond with its audience by creating excitement that appeals to both die-hard fans of the show and newcomers alike.
Ravi Ahuja, who is the Marketing Vice President at Netflix India, shared his thoughts on the campaign: “Squid Game has become a huge cultural hit, and with Season 3, we aim to engage our viewers in a fresh and thrilling manner. Our outdoor advertising campaign is crafted to grab the attention of city dwellers, particularly in major cities where the buzz for the new season is strong.”
Innovative Interactive Installations
Besides regular billboards and signs, Netflix India has set up interactive displays in some places. These displays are based on Squid Game, letting fans join in games that are inspired by the show. People can take part in fun, exciting activities that remind them of the dangerous games in the series. These displays have become popular on social media, with people sharing their experiences online, helping the campaign reach even more people.
In Mumbai, a big shopping mall had a life-sized copy of the doll from the first season of Squid Game. The doll moved like a machine and had a creepy smile, which drew in many people. Fans loved taking pictures and videos with it. This not only helps spread the word about the show but also gives fans a fun and exciting experience they can enjoy and share with others.
Rising Popularity of OOH Advertising
The decision to use OOH (Out-of-Home) advertising shows a bigger trend in India, where outdoor marketing is becoming more popular. Brands are using it to create stronger, more interactive campaigns. As people start going out again after the pandemic, OOH advertising has become a key way to connect with consumers in lively and engaging ways.
Netflix’s foray into OOH marketing for Squid Game Season 3 is a testament to how streaming platforms are adapting their marketing strategies to cater to diverse audiences across different regions.
Anticipation for Season 3
Squid Game Season 3 is likely to keep diving into dangerous games and the more troubling aspects of human behavior, introducing fresh surprises and obstacles that will keep audiences hooked. As Netflix India steps up its advertising push, everyone is watching to see how well the outdoor campaign builds excitement and boosts the number of viewers when the new season launches.
BY – NIKITA
